The purpose of an executive summaryįirst of all, the term “executive summary” needs a rebrand. It gives you an opportunity to sell your proposed solution and explain why the prospective client should choose you over the competition. It serves as an introduction, allowing readers to quickly get acquainted with your proposal by outlining what’s to come. The executive summary is arguably the most valuable component of any proposal. There is so much dissent surrounding the executive summary of a proposal- Where does the executive summary go? How long should an executive summary be? How do you format an executive summary? These uncertainties can add to the already stressful task of getting a winning proposal written, designed, and delivered to the prospective client on time. (This article was originally published on and updated on )
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